Creative Instinct Blog – Branding & Marketing Tips for Busy Professionals

Informative articles and tips on marketing for small businesses.


The Anatomy of an Effective Website Design

Article by Dona Collins is a financial writer for CreditLoan.com and you can visit CreditLoan blog to find more of her work.

A web design is made up of various components, all working together to accomplish a goal – whether it be building a community or selling a product. These parts must compliment each other in a way that creates a good experience for the user. Miss the mark on one element and potential subscribers or sales could be lost, but execute correctly on all parts and chances are you will have created an effective web design. Here’s an infographic that helps break it down for you.

Most Important Website Usability Issues

By , About.com Guide

1. CONTENT:  When you open your page in a browser, what do you see? If you’ve created a usable website, you should see 80-90% what your customer is looking for. However, with most websites (yes, this site is no exception), usually what your customer is looking for only constitutes between 50-60% or less of the main portion of the page. The rest is ads, confusing navigation, and extraneous graphics.
More: Content is King

2. PAGE LAYOUT:  Closely related to content is how that content is displayed on the page. While studies have shown that people are willing to scroll to read through web pages, if they don’t find relevant content quickly, they are more likely to leave. Keep your pages clean and simple. Remove elements and see if your page needs them, if the page functions without them – take them out.
More: Web Grids – Columnar Layout in Web Grids

3. COLORS:  Colors can affect the usability of your website. Web browsers have standard colors that are used for links (blue for links, violet for visited links, and red for active links). When you use other colors, you run the risk of confusing your customers. Also, colors of other elements of your page can affect your readers. For example, color blind customers might not recognize color coded images.
More: Color on Web Pages

4. DOWNLOAD SPEED Access to the Internet may be getting faster, but that doesn’t mean that Web pages should get bigger. In fact, Web usability studies continue to show that the speed a page downloads is very important. After 10 seconds, your customer has lost interest in your page, no matter how interested they were in the topic. You can’t control all aspects of the download – so it’s important to do what you can.
More: Speeding Up Your Web Page

NEED HELP WITH YOUR WEBSITE?

In today’s business climate, websites have to be more than pretty or functional, they must be BOTH. Your website needs to offer cutting edge design, layout, content, graphics and search engine optimization (SEO). When combined, all of these attributes contribute to the success of your website. This is why we offer the best in design, layout, content, and graphics, as well as optimizing your site for strong search engine rankings during the development process, not after your site is deployed.

Let Creative Instinct help ensure you’re getting the most out of your website. Call us at 501-244-0573, or send an email to Gwen Canfield at gwen@creativeinstinct.biz. To see websites we’ve designed for other small businesses – view our portfolio at www.creativeinstinct.biz.
(Website pictured at top left of article: TradePRO Group, Nashville, TN (www.tradeprogroup.com) designed Creative Instinct.)

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