Article by Susan Ward (About.com)
Google Loves SEO!
When you enter your business name or services on Google, does your website appear WAY down on the 5th page? Or not at all? Then this article is for you! You need some good ol’ SEO. “What the heck is SEO?” It means Search Engine Optimization. A broad definition is that search engine optimization is the art and science of making web pages attractive to the search engines.
The goal of search engine optimization is to get a web page high search engine ranking. The better a web page’s search engine optimization, the higher a ranking it will achieve in search result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.
So search engine optimization focuses on techniques such as making sure that each page of your website has appropriate title tags and meta tags, and that the keyword or keyword phrases for the page are distributed throughout the content in a way that the particular search engine will like. Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another.
Choose A Good Developer
When you choose a designer to create a business website, you should ask him or her about search engine optimization, as search engine optimization should be built into your pages. While it’s never too late to optimize or tweak pages that have already been published, it’s a lot easier and more sensible to include search engine optimization when the page is first written.
From the start of a project, we at Creative Instinct build SEO into every website we develop for our clients. This is the best way to ensure that your site gets a great start with SEO. Additionally, we show you more free ways to increase the SEO of your new site. All of these services are included in our development process… no extra SEO fees. We make it a practice to keep track of all the changes in search engine operations so we can optimize each site accordingly. We also keep up with changes in the different search engine submission policies.
Need help with your website?
In today’s business climate, websites have to be more than pretty or functional, they must be BOTH. Your website needs to offer cutting edge design, layout, content, graphics and search engine optimization (SEO). When combined, all of these attributes contribute to the success of your website. This is why we offer the best in design, layout, content, and graphics, as well as optimizing your site for strong search engine rankings during the development process, not after your site is deployed.
Let Creative Instinct help ensure you’re getting the most out of your website. Call us at 501-244-0573, or send an email to Gwen Canfield at firstname.lastname@example.org. To see websites we’ve designed for other companies – view our portfolio at www.creativeinstinct.biz.
(Website pictured at top of article: Arkansas Pharmacists Association in Little Rock, AR (www.arrx.com) designed Creative Instinct.)