Creative Instinct Blog – Branding & Marketing Tips for Small Businesses

Graphic Design, Marketing & Website Design for Small Businesses

Should You Have A Facebook Page Instead of a Website?

Website we designed for 4square Cafe & Gifts in Little Rock

Some businesses have gone the route of forgoing a business website in favor of a Facebook business page. You can generate traffic to your Facebook page through their ad system, as well as circulating it to friends and business partners. A Facebook page is affordable and quick, it’s easy to make simple information updates, and it can be a good tool to work in tandem with your business website. But, this does not mean that a Facebook page is a replacement for a website. It is merely a good compliment to your already established website.

Here are 5 reasons why having a standalone website
is better than a standalone Facebook page…

1. Branding

By using a Facebook page, you cannot fully brand your page as your own. Your page still has the Facebook logo and colors all over it. Of course, you can do your best to brand it as your own, but the amount of time and heavy customization that would need to go into this process could be used to build out your own branded website with your company domain name and your company colors. Your domain name will read as http://www.facebook.com/yourcompany instead of http://www.yourcompany.com. Also, if you are looking for brand and logo recognition, you will never get it on a Facebook page. Your website can have its own brandable logo so your customers recognize it right away rather than the Facebook logo being the first thing they see. Never underestimate the power of having your own .com domain address and logo.

2. Search Engine Optimization

If a company is looking to be found in search engines, it won’t happen with a Facebook page. You cannot apply SEO to a Facebook page and Google and the other search engines cannot index or find your page. Organic SEO traffic is eliminated right off the bat. On the other hand, with a real domain and website, SEO techniques can be applied properly and your website can be found in the search engines. We should know, we do it every day.

3. Lack of Page Customization Options

A Facebook page does allow you to create images and insert all of your relevant information about your company’s products and services. You can do specialized programming with it such as HTML and FBML (Facebook markup language, similar to HTML). But overall, you must still work within the confines of the page and are not allowed full 100% customization control over the look of the page.

4. Exposure

In theory, your business Facebook page and your posts get exposure to anyone who is a “likes” it. Unfortunately, there is a hole in this theory. With the huge popularity of Facebook for both businesses and individuals, it is becoming increasingly difficult to keep your posts from getting lost in the shuffle. Your Facebook friends likely have “liked” many, many, many other people and/or businesses and have hundreds of posts to read every day. Who has the time? Unfortunately, your posts can easily be missed by even the most loyal of Facebook friends.

5. In conclusion

Of course, this is not to say that Facebook pages are useless. In fact, they can be very useful as a compliment to your company website. By linking to your Facebook page from your website, you can drive users to your page and you can communicate with them through the social networking features which Facebook provides. It is highly recommended to have a Facebook page in conjuction with your website.

Need a new business website?

In today’s business climate, websites have to be more than pretty or functional, they must be BOTH. Your website needs to offer cutting edge design, layout, content, graphics and search engine optimization (SEO). When combined, all of these attributes contribute to the success of your website. This is why we offer the best in design, layout, content, and graphics, as well as optimizing your site for strong search engine rankings during the development process, not after your site is deployed.

Let Creative Instinct help ensure you’re getting the most out of your website. Call us at 501-244-0573, or send an email to Gwen Canfield at gwen@creativeinstinct.biz. To see websites we’ve designed for other small businesses – view our portfolio at www.creativeinstinct.biz.

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Author: Gwen Canfield

http://www.creativeinstinct.biz

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