Does your company’s website stink? Take our quiz and find out!

“Does my website stink?”  We hear that question a lot. Well, maybe not in those exact words, but close. There never seems to be a diplomatic way to answer… especially if their website does, in fact, “stink.”

Fortunately for us, we can provide you with the answer without hurting your feelings. Simply review the questionnaire below and find out if your website stinks!

1. DESIGN: Is your company’s website design professional, and does it match your printed marketing materials?
   Be sure that your organization’s website “look and feel” matches your print materials, like your business card, brochure, ads, etc. If not, your marketing will look disjointed, unprofessional and may confuse your audience.  In addition, your website’s design should be custom, unique and original… something that stands out from your competitors. If you used a GoDaddy or WordPress template to build your company’s website, chances are there are a hundred other companies with the same boring look and feel. Invest just a bit more in a truly custom design. It will not only be original, but it will be exactly what you want. 

    

2. CONTENT: Is your company’s website quick and easy to read?
   Customers should immediately find what they’re looking for. Don’t be too wordy with too much text and content. Get to the point. If you must include lengthy verbiage on your site, be sure to insert plenty of paragraph breaks and bold sub-headings that make quick scanning easier. Or, use bullets or outlines to make your points.  They are easier to read and follow.
3. NAVIGATION: Does your website inspire action, and is it organized and easy to navigate?
   What do you want people to DO when they get to your website? Your site should have several “Call to Actions” or quick links to other parts of the site, like “Contact Us,” “Sale Items,” or “Order Here.” Call to Actions are a great way to draw attention to important information.
   Additionally, if your website has 20 menu buttons, you may be driving your audience away. A well organized website should be concise and quick to navigate. Your main menu should contain only a few top-level links like “Home,” “About Us,” “Services” (or Products), “Contact.” Secondary pages can be linked from drop-down menus or your call-to-actions. 

    

4. CAPTURE INFORMATION: Does your website have a form that captures your visitors’ contact information?
   Providing an easy way for visitors to contact you is essential for any website. Take this a step further by including a form they must complete and submit to request more information about your products and services. Those inquiries are LEADS that required no effort on your part to obtain. Your website did the work, and provided you with all the information you need to follow up! 

    

5. DRIVE TRAFFIC: Does your website get a lot of visitors?
   Once your website is live, consider how you will drive customers to it. After all, what good is a website with no visitors! Ways to drive traffic are search engines and online advertising. You might also consider blogging or writing a monthly e-newsletter that links to your website. Don’t forget to include your website address on all your print materials, especially your business card. (You’d be amazed and how many cards we see that do NOT have the website address listed!)
   

If your site stinks, we can help! 

Here's a site that smells like roses! Click to view website we designed for RebeccaRice & Associates in Little Rock, AR.

If you answered “no” to any of the questions above, there’s a good chance your website stinks. But don’t worry, we can help! Let Creative Instinct help ensure you’re getting the most out of your website. Call us at 501-244-0573, or send an email to Gwen Canfield at gwen@creative-instinct.net. To see websites we’ve designed for other small businesses – visit our website at www.creativeinstinct.biz. 

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